Becoming Healthy

Trusted for over 30 years, Becoming Healthy is an online weight-loss super-brand

Powered by Shopify, their weight-loss program sells shakes and snacks to help people on their health journey.
Becoming Healthy mobile view
Becoming Healthy desktop view

Simplifying complicated design

Becoming Healthy's website had not been updated in 10 years, and they felt trapped by the clunky checkout process and dated design. I used the latest UX standards to transform it into a user-friendly site powered by Shopify, a powerful e-commerce platform.

BEFORE
Becoming Healthy Before
DURING
Becoming Healthy during
AFTER
Becoming Healthy after

Creating a minimalistic experience

Becoming Healthy communicated their desire to become a cleaner brand. One of my first steps to achieve this was stripping back every element on the website - navigation, footer, titles etc. and working out which ones were the most important to showcase. Less really is more, having less detail eases user experience frustration and allows them to effortlessly navigate to where they want to go in the quickest way possible. I worked through designing wireframes and mockups that was softer on the eyes and captured it’s audience’s attention freely without having to fight for it. I also worked alongside developers precisely converting the fresh design mockups into code and making the vision come to life.

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