Compassion Australia

Compassion Australia is one of Australia’s biggest fundraising organisations

More than 85,000 Australians sponsor a child through the international organisation, with more than two million children in developing countries currently being released from poverty.
Compassion Australia Gifts of Compassion

Re-inventing a 40-year-old brand

Working with Compassion Australia has been a rewarding experience in itself, given the heart behind their work. Using the direction from Compassion International's global re-brand, I have been honored to lead the roll-out of the new branding nationally across their digital platforms. Whilst also problem-solving dated page elements and introducing modern ways to display information I worked both individually and beside designers and developers, mentoring them to making sure every touch point of Compassion Australia's digital realm had the same consistent new branding intertwined throughout it.

Compassion Australia homepage

Appealing to new audiences

Compassion’s digital presence was lacking a key connection for it’s supporters to relate to their sponsored children. Working alongside business analysts, designers and developers at an external agency I collaborated and gave creative direction to produce and maintain our branding within a game-changing app. I helped enable users to interact and donate with Compassion on a whole new interactive, personal level. I also re-designed the web version of user accounts, using the latest in UX/UI thinking to mirror the app and maintain brand consistency across the two logged in states.

Compassion Australia App
 

Improving the user-experience

A few of the key pages I worked on involved re-thinking the process of purchasing a Gift of Compassion card and captivating more users to feel motivated to donate. A lot of user complaints Compassion received was not having a clear path in choosing the type of card they wanted online. Through user research, using design trends and sketching up a better flow for users I designed and developed an improved user experience. Allowing users to visually see they were purchasing a card, read an engaging description and effortlessly choose the quantity and card type they wanted to receive with a few easy clicks. I also transformed the donate page with more emotive imagery, colours and graphs showing where their money was going, working with communication teams to produce more alluring language and strategically placing the donation funds in order of what funds were donated to most.

BEFORE
ompassion Australia Gifts Of Compassion before
AFTER
Compassion Australia Gifts Of Compassion after
BEFORE
Compassion Australia Donate before
AFTER
Compassion Australia Donate after

Pushing campaigns to the next level

Compassion Australia brought in over 90 million in 2019, a lot of that was due to their campaigns. An exciting role for me was putting myself in the shoes of existing supporters and thinking of new ways to appeal to them through using design to tell Compassion's stories. I designed and coded responsive mobile-first coded email campaigns which followed through to matching campaign landing pages, showing innovative real-time donations and donation target thermometers to enchant users further. One campaign I worked on saw over a 200% year-on-year increase of engagement and another became the highest income result to date for an EOFY appeal.

See it in action
Compassion Australia global campaign
Compassion Australia global campaign
Compassion Australia birthday campaign

Creating a design system language

Compassion Australia had never implemented a design system before which meant there was no universal design language that both designers or developers could use. Having the ability to both design and develop, I saw the branding gaps needing to be filled and lead the direction of a new design system which would carry not only colour palettes, typography, and iconography for designers to use but also reusable code components for developers. This created essential brand consistency and time saving efficiency in both the designers and developer's worlds.

See it in action
Compassion Australia Design System
Compassion Australia Design System
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